4 Deal Killers for Sellers this winterDec 16, 2014
1. Cold HouseRemember a showing is about both look and feel. If your sellers are the habit of having the heat off when they’re not home, make sure you call or text to remind them to heat it up before home tours. Prospects won’t hang around an unheated home long and this little distraction could cause them to miss a listing’s best features.
2. Pet PamperingIt’s cold outside and that means cats, pups, and other family friends are more likely to be inside with their belongings and “gifts.” When working with winter sellers, come up with a plan early on for what happens to pets during a showing and special checklist to make sure the toys, hair, and other accessories are stored in a way that doesn’t ruin the showing.
3. No DoormatIt seems simple, but this can be big. Whether your clients go all out or not on staging, the doormat is essential for the winter season. They don’t want to return home to traces of their prospects in every room or end up with a showing stain they can’t overcome.
45. Under-RenovatingWinter repairs take more effort than in any other season in most areas. Make sure the cold or changing weather doesn’t deter your prospects from securing a sale. Just as only serious sellers list during the winter, only serious buyers are on the market. Those buyers have plenty of choices and your staging and listing have to be enough to move them off of a very cold fence
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